Happy Birthday, Giving Tuesday: Why KOS Gives

Radical Generosity. While the words aren't completely jarring when seen together, this is not a familiar construction. What can it possibly mean? 

Radical Generosity is the concept that the suffering of others should be as intolerable as our own suffering.

Needless to say, when we individually suffer, we throw ourselves at the off switch with everything we've got. Can this overwhelming reflex to end suffering be turned outward?

Yup. 

Giving Tuesday Turns 10 Years Old

Radical Generosity is the fuel that lit the fires of actionable compassion when—in 2012—Giving Tuesday emerged from the "think tank"of New York City's 92nd Street YMCA and its Belfer Center for Innovation & Social Impact. 

What prompted the initial rollout of Giving Tuesday in 2012?

A long-simmering sense that the post-Thanksgiving consumer frenzy all but demanded an answering wave of people-powered activism whose object would be to give to those in need.

The theme of giving dominates the yearly holiday season, whether one's motivation is faith-based or rooted in the reflexive compassion that defines what it is to be human. 

And so here comes another “Giving Tuesday” to bring up the rear on Black Friday and Cyber Monday. 

34 Million

Repealing hunger in America is an action item. KOS is taking action by having formed a strategic partnership with Feeding America® - a renowned nonprofit steamroller of highly organized humanity. And KOS wants to bring you into the partnership. We call this program Project 10 Million Meals; a not-very-complicated action plan whose goal lives in its title. 

KOS’ pledge is to provide 10 million meals to the hungry across the United States. How? With your help.

By partnering with Feeding America, KOS has built a giving model that puts you in the driver's seat of a One-for-One mission to feed people facing hunger in your local community. Day in and day out, KOS will donate a meal to a regional food bank for every single KOS unit purchased. 

At this writing KOS' customer/partners have provided 3,002,903 meals, and counting. 

34 million Americans, including 9 million children, are hungry. 

34 million empty stomachs are euphemistically called “food insecurity” in social science-speak.

This post isn’t about boasting or humble-bragging. It's not KOS' achievement to celebrate, but yours. This is a call to action.  

On this 10th Giving Tuesday, join Feeding America and KOS' growing roster of partners in what should be an angry fight against the completely unnecessary scourge of hunger.

This isn't about solving the cellular mysteries of cancer, but about simply getting food to the hungry.

It's a numbers game, and an organizational challenge. Feeding America long ago rose heroically to that challenge by building out an infrastructure that makes all this work.

We have the food. All we need is the organized will to distribute nourishment to those who need it. People who are fed and energized can stand on their own two feet and move forward under their own power, realizing their own goals and those of their little ones. It starts with food.

You Are the Change

Since well before the day of its own launch, KOS Naturals has been on a singular mission—to upgrade individual wellness and quality of life for the conscious consumer. The pandemic that began in 2020 inspired KOS to broaden the mandate, as food insecurity caught fire during the ensuing lockdown.

Feeding America’s 40-years in the fight against hunger across the U.S. has included growing an infrastructure of more than 200 cooperating food banks, 21 statewide food bank associations, and more than 60,000 partner agencies, food pantries and meal programs. 

These nationwide collaborations provided some 6.6 billion meals to tens of millions of people in need in 2021. Yes; billion. People Power is not a quaint sixties slogan, but a wave of Doing over which we have control.

Why KOS Gives

Why does KOS give? Because giving is the plain, uncomplicated answer to so much misery in the country, and the world. Feeding America’s® well-developed template is transforming the simple good intentions of people everywhere into an unstoppable solution.

When determined and organized people throw themselves behind a single unified vision, all things are possible — literally. This is a matter of historical record.

Whether through your relationship with KOS’ Project 10 Million Meals, or by any other means, please become a part of Giving Tuesday. Having food to eat this holiday season shouldn’t be a concern for anybody, anywhere. 

You are the change.